The Buzz on Brochures.

A brochure is a great communication device, although you may not think of it as one initially.  Visual design is hugely important in today’s world of communication.  I’m currently taking a class called Visual Communication Design here at Ohio State, and of course I can see why this particular class would be an elective for a communication major, but when I realized that the whole class would be based on principles of Photoshop I was a little surprised.  I mean, why does a communication major need to know about Photoshop?  Then I realized that the important thing isn’t learning specifically about Photoshop, but rather the concepts of design itself used in Photoshop.  The best way to learn how to make a visually pleasing design is to create it yourself.  I would recommend this class to not just communication majors, but anyone who is interested in learning about visual design.  Communicating ideas to an audience can go much smoother if you use visuals.

The particular brochure I have displayed above is for a living community called Tulane Park in Mississippi.  This brochure caught my eye and I believe they are really capturing the serenity that they want to associate with Tulane Park.  It’s simple and neat, yet displays the essentials.  The way they made the pictures flow together reminds me of a river, which gives me the impression that this community is a calm and peaceful place to live.

This brochure keeps their paragraphs short, has a nice list laid out and is able to develop their message without using any exclamation points!  One standard font throughout the brochure doesn’t overwhelm the viewer.  The use of many colors, fonts and exclamation points makes the design unbalanced, which creates discomfort for the audience.

For more tips on how to create a beautiful brochure, check out http://www.whatsthebigidea.com/brochure-design-tips-tricks.html